Today I posed a question to ChatGPT’s 2025-05-25 model:
Could you help me to understand how I can build an online ticketing platform like Brushfire?
Core Featuresยถ
Certainly! Building an online ticketing platform like Brushfire involves combining several core features, backend technologies, and integrations to deliver a smooth experience for event organizers and attendees.
๐งฑ Core Features of a Platform Like Brushfireยถ
๐ฅ For Event Organizersยถ
- Event creation and customization (name, date, location, categories)
- Ticket type management (e.g., general admission, VIP, early bird)
- Custom registration forms
- Reserved seating or general admission
- Analytics and reporting
- Promo codes and discounts
- Access control/scanning tools
- Email communications and notifications
๐๏ธ For Attendeesยถ
- Browse/search events
- Choose ticket types/seating
- Mobile-friendly checkout process
- Email confirmation with ticket/QR code
- Account management (view tickets, cancel, transfer, etc.)
๐งฐ Key Components of the Platformยถ
1. Frontend (User Interface)ยถ
- Technologies: React.js / Next.js / Vue.js
- Mobile Responsive: Bootstrap/Tailwind CSS
- Event Pages: Detail pages with ticketing options
- Checkout Flow: Cart, payment info, confirmation page
2. Backend (Server Logic)ยถ
- Technologies: Node.js with Express / Django / Ruby on Rails / ASP.NET Core
- Database: PostgreSQL or MySQL (for events, users, transactions, seating layouts)
- APIs: REST or GraphQL APIs for frontend/backend communication
- Admin Panel: Dashboard for event organizers
3. Authentication & User Managementยถ
- Email/password login, Google/Facebook login (OAuth)
- Role-based access: admin, event organizer, attendee
4. Paymentsยถ
- Stripe, PayPal, Square for processing payments
- Secure handling of card info via tokenized checkout
- Refund/cancellation handling
5. Tickets & Seatingยถ
- Ticket inventory system (capacity, reserved seating)
- PDF or QR code ticket generation
- Reserved seating: interactive map using SVG or Canvas (like SeatGeek or Ticketmaster)
6. Communicationยถ
- Email confirmations, reminders (SendGrid, Mailgun, or Amazon SES)
- SMS notifications (Twilio)
7. Event Scanning & Check-inยถ
- Mobile scanning app or browser-based QR scanner
- API to validate/check-in tickets in real-time
8. Analyticsยถ
- Dashboard showing sales, revenue, attendance
- Export reports (CSV, PDF)
๐ Security Considerationsยถ
- PCI compliance for payments
- Rate limiting and CAPTCHA for abusive actions
- Email verification and secure password storage (bcrypt)
- Audit logs for changes in admin tools
๐ Hosting and Infrastructureยถ
- Frontend: Vercel, Netlify, or custom hosting
- Backend: AWS (EC2/Lambda), Heroku, or Azure App Services
- Database: AWS RDS, Supabase, PlanetScale
- File Storage: AWS S3 for tickets, images, and receipts
- Domain & SSL: Cloudflare, Let’s Encrypt
๐บ๏ธ Suggested Tech Stack Example (MERN)ยถ
- Frontend: React + Tailwind CSS
- Backend: Node.js + Express.js
- Database: MongoDB (or PostgreSQL for relational data)
- Payments: Stripe
- Auth: Auth0 or custom JWT-based login
- Deployment: Vercel (frontend) + Heroku or Render (backend)
๐งช MVP Roadmap (Minimum Viable Product)ยถ
| Phase | Features |
|---|---|
| Phase 1 | User auth, event creation, basic ticket sales, Stripe integration |
| Phase 2 | Email confirmations, QR codes, basic admin panel |
| Phase 3 | Reserved seating, promo codes, analytics |
| Phase 4 | Scanning app, SMS, advanced reporting |
Would you like a diagram of the system or a step-by-step guide to start building? I can also help write a prototype in code (e.g., Express API + Stripe).
Stripe Setupยถ
Could you give me the details on how I set up Stripe, and how I can ensure the funds are deposited in the organizer’s account?
Absolutely! Setting up Stripe for an online ticketing platformโespecially one like Brushfire that collects payments on behalf of event organizersโinvolves Stripe Connect. This allows you to collect money from attendees and automatically route it to the right event organizer.
โ Summary of What You Needยถ
- A Stripe account for your platform
- Use Stripe Connect for handling payments for organizers
- Allow each organizer to create or link a Stripe account
- Use destination charges or separate charges and transfers
- Handle payouts and platform fees
๐งฐ Step-by-Step Guide to Stripe Setup for Organizersยถ
๐งพ 1. Create a Stripe Accountยถ
Go to https://dashboard.stripe.com/register and create a Stripe account for your platform.
๐ 2. Enable Stripe Connectยถ
In the Stripe dashboard:
- Navigate to Settings > Connect
- Enable Stripe Connect
- Choose the type: “Standard accounts” (easiest) or “Express” (more customized)
| Type | Pros | Cons |
|---|---|---|
| Standard | Stripe handles onboarding/UI | Less control over UX |
| Express | Custom branding & onboarding | More implementation needed |
For a ticketing platform, Express is most common.
๐ค 3. Onboard Event Organizersยถ
Youโll need to onboard each organizer as a connected account.
Backend (Node.js/Express example):ยถ
const stripe = require('stripe')('sk_test_your_secret_key');
app.post('/create-account-link', async (req, res) => {
const account = await stripe.accounts.create({
type: 'express',
country: 'US',
email: req.body.email
});
const accountLink = await stripe.accountLinks.create({
account: account.id,
refresh_url: 'https://yourapp.com/reauth',
return_url: 'https://yourapp.com/dashboard',
type: 'account_onboarding',
});
res.send({ url: accountLink.url });
});
- This creates an Express connected account and gives you a URL to onboard the organizer.
- Save
account.idin your database, associated with the event organizer.
๐ธ 4. Accept Payments on Behalf of Organizersยถ
When someone buys a ticket, create a PaymentIntent with a
transfer_data object:
Backend (Node.js example):ยถ
const paymentIntent = await stripe.paymentIntents.create({
amount: 1000, // amount in cents
currency: 'usd',
payment_method_types: ['card'],
transfer_data: {
destination: organizerStripeAccountId, // Connected account ID
},
application_fee_amount: 100, // Your platform's fee in cents
});
This:
- Charges the customer
- Sends
$9.00to the organizer - Keeps
$1.00as your fee
๐ 5. Handle Webhooksยถ
Listen to Stripe webhooks to:
- Track payment success
- Confirm transfers
- Handle disputes/refunds
Set up a webhook endpoint:
app.post('/webhook', express.raw({type: 'application/json'}), (request, response) => {
const event = stripe.webhooks.constructEvent(request.body, request.headers['stripe-signature'], endpointSecret);
if (event.type === 'payment_intent.succeeded') {
const paymentIntent = event.data.object;
// Update ticket status, send confirmation, etc.
}
response.status(200).send();
});
๐ฆ 6. Organizer Payoutsยถ
With Express accounts, Stripe handles payouts automatically to the organizerโs bank account. You do not need to handle this manually unless you choose Custom accounts (not recommended unless you’re doing advanced use cases).
๐ Important Considerationsยถ
- KYC compliance: Stripe handles this with Express onboarding.
- Fraud and refunds: Your platform is liable for chargebacks. Build fraud checks into your logic (e.g., Stripe Radar, email/phone verification).
- Terms of service: Make sure you define roles (organizer vs buyer) clearly.
๐ Final Notesยถ
- Stripe Connect docs: https://stripe.com/docs/connect
- You can test connected account logic using Stripeโs test account IDs
(
acct_...) - In production, ensure you’re using live secret keys and HTTPS endpoints
Would you like help with:
- A working Node.js Express example repo?
- A PostgreSQL schema to store connected accounts and ticket sales?
- Or the frontend integration (e.g. using Stripe Elements for the checkout)?
Brushfire’s Payment Handlingยถ
How does Brushfire handle payments?
Brushfire handles payments using a combination of in-house payment processing tools and third-party integrations, most notably Stripe and Authorize.Net, tailored for event organizers. Based on public information and industry best practices, here’s how Brushfire likely handles payments:
๐ฐ How Brushfire Handles Payments (As of Current Info)ยถ
โ 1. Organizer-Centric Payment Modelยถ
Brushfire allows event organizers to control where payments are deposited. This means:
- Organizers can connect their own Stripe or Authorize.Net accounts
- Ticket payments go directly into the organizerโs merchant account
- Brushfire does not always hold fundsโit simply facilitates the transaction and charges a service fee
๐ณ 2. Multiple Payment Processor Supportยถ
Brushfire supports these major processors:
- Stripe (modern, easy onboarding, widely used)
- Authorize.Net (popular among nonprofits and large organizations)
- Possibly manual payments (invoicing, check/cash at the door)
Organizers can choose their preferred gateway based on:
- Region
- Fee structure
- Payout speed
๐ธ 3. Per-Ticket and Service Feesยถ
Brushfire charges a per-ticket service fee, which:
- Can be paid by the organizer or passed on to the attendee
- Is configurable
Example: If a $25 ticket includes a $2.50 service fee, the attendee sees $27.50 total at checkout (if passed on)
๐ 4. Payout Modelยถ
If the organizer connects their Stripe account:
- Payments are deposited directly into the organizerโs bank account
- Brushfire charges its fee via Stripe Connect’s application_fee_amount feature (just like we discussed earlier)
- Refunds and disputes are handled by the organizer’s Stripe account
If using Authorize.Net:
- Payments go through the organizerโs merchant account
- Brushfire likely invoices for their portion later or deducts via an API hook
๐ฆ 5. Checkout & Ticket Deliveryยถ
- Tickets are delivered immediately via email upon successful payment
- The platform supports multiple ticket types, discount codes, and promo pricing
๐ 6. Security & Complianceยถ
- PCI-DSS compliant
- Tokenized payments via Stripe or Authorize.Net
- No credit card data is stored directly on Brushfire servers
๐ฏ Summary: Brushfire Payment Flowยถ
| Step | Action |
|---|---|
| 1 | Organizer connects Stripe/Authorize.Net |
| 2 | Customer selects tickets and checks out |
| 3 | Payment is processed through organizer’s account |
| 4 | Funds go to organizerโs account (minus platform fee) |
| 5 | Organizer manages refunds; Brushfire handles ticketing |
โ๏ธ Why This Model Worksยถ
- Organizers keep control of their funds and refunds
- Brushfire avoids financial liability for disputes/chargebacks
- Scales well across thousands of events with minimal overhead
If you’re building your own version of Brushfire, you’d want to replicate this platform model using Stripe Connect Express, allowing:
- Each organizer to have their own connected account
- Payments routed directly to them
- Your platform to take a configurable fee per transaction
Would you like a ready-made Stripe Connect integration flow or a UI mockup of the onboarding and payment process?
From now on, could you assume I am using a Clojure backend and HTMX on the frontend?
Got it! From now on, I’ll assume you’re using a Clojure backend
(likely with something like ring or reitit) and HTMX on the
frontend. If you want help with wiring up Stripe Connect, building
HTMX components for ticketing, or integrating payments with Clojure
libraries, I can provide tailored examples. Just let me know what part
you’re working on.
Stripe Connectยถ
Could you show me that stripe connect integration flow?
Absolutely! Here’s a complete Stripe Connect integration flow
tailored for your Clojure backend (e.g. using ring, compojure,
or reitit) and HTMX frontend.
Weโll focus on:
- Creating a connected Stripe Express account for each organizer
- Redirecting them to Stripe’s onboarding flow
- Saving their Stripe account ID
- Accepting payments on their behalf
- Sending your platform a fee
๐งฑ Assumptionsยถ
- Clojure backend using Stripe Java client via interop
- HTMX frontend (for dynamic interactions)
- Backend routing via
reitit(or similar) - You have Stripe secret key stored as
STRIPE_SECRET_KEY
โ Setupยถ
Add Stripe Java SDK to deps.edn:
{:deps {com.stripe/stripe-java {:mvn/version "24.6.0"}}}
Then initialize Stripe in your backend startup:
(ns yourapp.stripe
(:import [com.stripe Stripe]))
(defn init-stripe! []
(set! Stripe/apiKey "sk_test_...your-key..."))
Call (init-stripe!) when the app starts.
๐ 1. Organizer Onboarding Flow (Create Connect Account)ยถ
Backend: Route to generate account and onboarding linkยถ
(ns yourapp.routes.stripe
(:require [ring.util.response :refer [redirect response]]
[yourapp.db :as db])
(:import [com.stripe.model Account AccountLink]
[com.stripe.param AccountCreateParams AccountLinkCreateParams]))
(defn create-connect-account [email user-id]
(let [params (-> (AccountCreateParams/builder)
(.setType AccountCreateParams$Type/EXPRESS)
(.setEmail email)
(.build))
account (.create Account params)]
;; Save account ID to your DB (linked to user-id)
(db/save-stripe-account-id! user-id (.getId account))
account))
(defn create-account-link [account-id]
(let [params (-> (AccountLinkCreateParams/builder)
(.setAccount account-id)
(.setRefreshUrl "https://yourapp.com/organizer/reauth")
(.setReturnUrl "https://yourapp.com/organizer/dashboard")
(.setType AccountLinkCreateParams$Type/ACCOUNT_ONBOARDING)
(.build))]
(.create AccountLink params)))
(defn handle-stripe-connect [req]
(let [user-id (get-in req [:session :user-id])
user-email (db/get-user-email user-id)
existing-id (db/get-stripe-account-id user-id)
account (or (when existing-id (Account/retrieve existing-id))
(create-connect-account user-email user-id))
link (create-account-link (.getId account))]
(redirect (.getUrl link))))
Routeยถ
["/organizer/stripe-connect" {:get handle-stripe-connect}]
๐ธ 2. Creating a PaymentIntent with Transferยถ
Backend: Create PaymentIntent and associate organizer’s accountยถ
(ns yourapp.routes.payments
(:import [com.stripe.model PaymentIntent]
[com.stripe.param PaymentIntentCreateParams]))
(defn create-payment-intent [req]
(let [organizer-id (get-in req [:params :organizer-id])
stripe-account-id (db/get-stripe-account-id organizer-id)
amount 2500 ;; e.g. $25.00 in cents
fee 300 ;; $3.00 platform fee
params (-> (PaymentIntentCreateParams/builder)
(.setAmount (long amount))
(.setCurrency "usd")
(.addPaymentMethodType "card")
(.setTransferData
(-> (PaymentIntentCreateParams$TransferData/builder)
(.setDestination stripe-account-id)
(.build)))
(.setApplicationFeeAmount (long fee))
(.build))
intent (.create PaymentIntent params)]
(response {:client-secret (.getClientSecret intent)})))
Your HTMX form can then use the client secret to complete payment on the frontend with Stripe Elements.
๐งพ 3. Webhooksยถ
Stripe will send events like payment_intent.succeeded and
account.updated.
(ns yourapp.routes.webhooks
(:require [cheshire.core :as json])
(:import [com.stripe.net Webhook]))
(def webhook-secret "whsec_...")
(defn handle-stripe-webhook [req]
(let [payload (slurp (:body req))
sig-header (get-in req [:headers "stripe-signature"])
event (Webhook/constructEvent payload sig-header webhook-secret)
event-type (.getType event)
data-object (.getObject (.getData event))]
(case event-type
"payment_intent.succeeded"
(do
;; handle ticket delivery, update DB
(println "Payment succeeded!" (.getId data-object)))
"account.updated"
(println "Account updated" (.getId data-object))
nil)
(response {:status "ok"})))
๐งช 4. HTMX Frontend Sampleยถ
<button
hx-get="/organizer/stripe-connect"
hx-redirect="true"
class="btn btn-primary">
Connect Stripe
</button>
This button triggers the onboarding flow.
โ Summary of Flowยถ
| Step | Action |
|---|---|
| 1 | Organizer clicks “Connect Stripe” (HTMX call) |
| 2 | Backend creates Connect Express account |
| 3 | Redirects to onboarding link |
| 4 | Organizer finishes onboarding on Stripe |
| 5 | Stripe redirects them back to your dashboard |
| 6 | Your app saves their account ID and can create payments for their events |
| 7 | On checkout, your app creates a PaymentIntent with transfer_data.destination |
| 8 | Funds go to organizerโs Stripe account, and you collect a fee |
Would you like the Stripe Elements + HTMX integration for the checkout UI next?
Best Tooling?ยถ
Before you do, I have a question to ask:
What would be the most sensible set of tools to build this with if I would like the simplest possible system with as few lines of code as possible?
Ruby/Rails, Python/Django, Clojure/Kit, Node/Express, or something else?
Great question. If your primary goal is simplicity and minimal code, here’s a breakdown of the most sensible options based on practical trade-offs:
๐ฅ Best Overall for Simplicity: Ruby on Railsยถ
โ Why?ยถ
- Convention over configuration: So much is done for you automatically.
- Devise + ActiveRecord + Hotwire: User auth, DB, interactivity out-of-the-box.
- First-class Stripe support: Pay gem integrates Stripe Connect cleanly.
- Admin, emails, jobs, file uploads โ all batteries included.
๐ Example:ยถ
- Stripe Connect setup is a few lines via
Pay - Controllers, forms, and views are super terse
- Minimal glue code
๐ Downsides:ยถ
- Performance is “good enough,” but not ideal for real-time/high concurrency
- You need to like (or tolerate) Ruby
๐ฅ Runner-up: Python with Djangoยถ
โ Why?ยถ
- Mature ecosystem, great admin interface
- Stripe integration is well-documented (via dj-stripe or DIY)
- Strong community and plugin ecosystem
๐ Downsides:ยถ
- A bit more verbose than Rails
- Settings/configs can get complicated in larger projects
๐ฅ Simplicity but DIY Feel: Node.js with Expressยถ
โ Why?ยถ
- Full control, minimal boilerplate
- Tons of Stripe examples
- Easy to deploy (especially on Vercel/Fly/Render)
๐ Downsides:ยถ
- You’ll write more glue code than Rails/Django
- No standard ORM or built-in admin/dashboard
- Less opinionated = more decisions
๐ง If You Love Lisp: Clojure + Kit/HTMXยถ
โ Why?ยถ
- You already know Clojure, so less context switching
- HTMX + Kit keeps frontend simple
- Clear data model and interop with Stripe’s Java SDK
๐ Downsides:ยถ
- Youโll write more infrastructure code
- Less community support/examples for things like Stripe Connect, auth flows, etc.
- Stripe Java SDK is verbose and not idiomatic for Clojure
๐ TL;DR Recommendationยถ
If you want the simplest working system with the fewest moving parts and least custom code:
| Goal | Use |
|---|---|
| ๐ Get it running fast | Ruby on Rails with Pay gem and Hotwire |
| ๐ง You love Python | Django with dj-stripe or custom Stripe Connect |
| ๐ ๏ธ Total control | Node.js with Express and Stripe SDK |
| ๐งช Love functional programming | Clojure + Kit + HTMX (but expect to write more glue code) |
Let me know your top priority (speed, flexibility, staying in Clojure, or building a team-ready product), and I can help you zero in.
What about Elixir?ยถ
What about elixir?
Elixirโespecially with Phoenix LiveViewโis a seriously compelling choice if you want a system that is:
- Real-time by default
- Highly productive
- Minimal on frontend JavaScript
- Built to scale from day one
Hereโs how it stacks up in your context:
๐งช Elixir + Phoenix: Should You Use It?ยถ
โ Why Elixir/Phoenix Could Be Idealยถ
LiveView simplifies frontend
- No need for HTMX or SPA complexity
- You get interactive, dynamic UIs with pure Elixir
Excellent Stripe support
- Libraries like
stripity_stripeor DIY with minimal code - Easy to implement Stripe Connect with Phoenix controllers
- Libraries like
Great developer ergonomics
- Code is concise and readable
- Hot reload, debugging, testing are excellent
Built-in clustering and background jobs
- Oban (background job processing)
- PubSub for live updates
๐ Downsidesยถ
- Learning curve: Elixir is very different from imperative languages
- Smaller ecosystem (vs. Rails/Django)
- Stripeโs official SDKs are in JS, Ruby, Python, Java โ not Elixir โ
so youโll use raw HTTP APIs or
stripity_stripe, which is actively maintained but not official
๐งพ Stripe Connect in Phoenixยถ
You can build the whole Stripe Connect Express flow in a few Phoenix routes
Real-time updates (e.g. after webhook confirms payment) are easy with LiveView + PubSub
Clean separation of concerns:
- Organizer account model
- Event model
- Payment intents created per event with fee + destination
โ When Elixir Is a Great Fit for Youยถ
| Situation | Verdict |
|---|---|
| You want no JS, real-time updates, and minimal frontend glue | โ Perfect |
| You’re building a system meant to scale with minimal ops overhead | โ Excellent |
| You’re experienced or excited to learn Elixir | โ Rewarding |
| You want fewest lines of code, fastest MVP | โ Rails/Django still shorter in code count |
| Your team already knows Clojure or Python | โ Consider sticking with what you know unless excited to switch |
๐ Final Verdict on Elixirยถ
If you’re okay investing a bit of time to learn, Elixir/Phoenix is arguably the most elegant and scalable way to build an online ticketing platform. You get:
- Persistent, real-time views
- Simple Stripe integration
- Lightweight code without sacrificing robustness
But if your main goal is fastest MVP with fewest lines, Rails still wins by a hair.
Would you like a minimal Phoenix + Stripe Connect project structure or code sample next?
๐งพ Simple Business Plan: Independent Ticketing Platform for Event Organizersยถ
Could you write me a simple business plan, and a case for quitting my job and working on this for six months? I have event runner connections.
Absolutely. Here’s a straightforward business plan and a rational case for leaving your job to pursue building a ticketing platformโtailored to your skills, industry position, and 6-month commitment.
๐ฏ Visionยถ
To build a lightweight, transparent, and flexible online ticketing platform tailored for independent and mid-sized event organizers who want fair fees, direct payouts, and custom controlโwithout the bloat and opacity of platforms like Eventbrite or Brushfire.
๐ Problemยถ
- Platforms like Eventbrite/Brushfire charge high per-ticket fees and offer limited payout control.
- Organizers donโt own their customer data or control the checkout experience.
- Small/medium events are underserved by bloated tools or forced to hack together Stripe forms and Google Sheets.
๐ก Solutionยถ
A lean, modern ticketing platform built with:
- Direct Stripe Connect payouts
- Fully embeddable checkout
- Zero monthly fee, small per-ticket fee or organizer-controlled pricing
- Real-time dashboards
- Optional upsells: merch, VIP access, donations
๐ฅ Target Marketยถ
- Mid-size independent events (200โ5,000 attendees)
- Church conferences, music shows, indie film fests, fitness events, local theater
- Organizers frustrated by Eventbrite/Brushfire pricing or inflexibility
Your personal event runner connections give you a warm-entry wedge into this market.
๐ฐ Revenue Modelยถ
3% per ticket sold (negotiable)
Optional monthly subscription for:
- White-labeling / custom branding
- Advanced analytics
- Reserved seating or tiered ticketing
- Email marketing integration
Example:
10 events/month ร 1,000 tickets ร $30 avg price ร 3% = $9,000 MRR
๐ง Timeline (6-Month Build Plan)ยถ
| Month | Goals |
|---|---|
| 1 | Build MVP: Event creation, checkout, Stripe Connect |
| 2 | Admin dashboard, HTMX frontend, basic email confirmations |
| 3 | Webhooks, refunds, promo codes, beta with 1โ2 organizers |
| 4 | Polish: styling, UX, documentation, TOS/privacy |
| 5 | Soft launch with organizer network, gather feedback |
| 6 | Revenue launch, support channels, 3โ5 active events |
๐จ Tech Stackยถ
| Layer | Tool |
|---|---|
| Backend | Clojure or Phoenix (Elixir) |
| Frontend | HTMX or LiveView |
| Payments | Stripe Connect |
| Auth/email | Magic links or Firebase/Auth0 |
| Hosting | Fly.io, Render, or Supabase |
| DB | PostgreSQL |
๐ Go-to-Market Strategyยถ
- Start with warm organizer intros (yours)
- Run private beta for 2โ3 high-trust events
- Build testimonials and results (โStripe pays me directly, no 10-day delay!โ)
- Outreach to similar verticals (churches, indie venues, etc.)
- Optional: affiliate/referral bonus for organizers
๐ผ The Case for Quitting Your Job (Temporarily)ยถ
๐ฏ Strategic Advantagesยถ
- You already have a trusted network of event organizers
- Youโre technically capable of building the full product stack
- Stripe takes care of all the hardest financial parts
- HTMX or LiveView lets you skip frontend complexity
- Competitors are bloated or overpricedโthereโs a clear gap
โฑ๏ธ Time Sensitivityยถ
- If you donโt build this now, someone else will. AI tools and Stripe Connect make it easier than ever.
- Your networkโs interest is highest nowโwaiting reduces momentum.
๐ต Financial Caseยถ
Assume modest success:
- First 6 months: $0โ$2K/mo (testing, feedback)
- Month 7โ12: 5 events/mo ร 1,000 tickets ร $2 avg fee = $10K MRR potential
- Burn rate: ~$2K/mo (low if you freelance part-time or run lean)
Your upside after 6 months: a working SaaS with early revenue and paying users.
If it fails: youโve lost 6 months of salary, but built a SaaS from scratch, deepened network, and grown your skills for future independence.
๐ฅ Gut Checkยถ
Are you more afraid of losing 6 months of salary, or of watching this exact idea take off in someone elseโs hands?
If your answer is the latterโthen itโs worth the shot.
โ Summary: Why Itโs Sensible to Quit and Build Thisยถ
- You have technical ability, market insight, and distribution
- The MVP is small, Stripe handles most complexity
- The problem is real, the demand is latent, and timing is ripe
- You only need a few committed organizers to validate the product
- Youโll never regret shipping and trying, but you will regret watching someone else do it
Would you like a pitch deck or landing page mockup to show organizers or investors next?
Yes, please give me a pitch deck.
Pitch Deckยถ
Here’s a concise 10-slide pitch deck for your ticketing platform, tailored to impress early event organizers, angel investors, or even just clarify your own plan.
๐งพ [Slide 1] Title Slideยถ
Logo/Name: [Your Platform Name] Tagline: โSimple. Direct. Transparent Ticketing.โ Presented by: [Your Name] Contact: [email]
๐ฏ [Slide 2] Problemยถ
๐ซ Event organizers face these pain points:
- High per-ticket fees from platforms like Eventbrite
- Payouts are delayed and hard to track
- No control over branding or checkout flow
- Attendee data is locked away
- Limited flexibility for complex event types
“I just want to sell tickets and get paid fast.” โ Real organizer
๐ก [Slide 3] Solutionยถ
A lean, customizable platform that puts organizers in control:
- Direct Stripe payouts โ organizers are paid instantly
- Fully embeddable checkouts โ works with any site
- Transparent pricing โ flat 3% or pass fees to buyers
- Real-time dashboards and instant QR check-ins
- Own your data โ full access to attendee lists
๐ค [Slide 4] Who It’s Forยถ
๐๏ธ Target customers:
- Independent conferences
- Church events and worship nights
- Music festivals and small venue concerts
- Fitness & wellness events
- Nonprofits and fundraisers ๐ฃ You already have connections in these spaces.
๐ธ [Slide 5] Business Modelยถ
๐งพ Revenue from:
3% fee per ticket sold (or passed to customer)
Optional monthly subscription for:
- Branding + custom domains
- Reserved seating
- VIP tiers, upsells, donations ๐ฐ Example:
5 events/mo ร 1,000 tickets ร $30 avg ร 3% = $4,500 MRR
โ๏ธ [Slide 6] Product Demo / Flowยถ
(Include 3โ5 screenshots or a diagram of how it works)
- Event organizer signs up โ connects Stripe
- Creates an event โ sets tickets, capacity, branding
- Embed checkout or share link
- Attendees pay โ Stripe sends funds directly to organizer
- Organizer manages attendees, check-ins, and emails in real time
๐ [Slide 7] Go-to-Market Planยถ
๐ First 3โ6 months:
- Leverage personal network of organizers
- Launch with 3โ5 beta events
- Build testimonials + case studies ๐ Expand via:
- Affiliate/referral program
- Church and nonprofit partnerships
- Niche communities (indie theaters, fitness instructors)
๐๏ธ [Slide 8] Tech & Roadmapยถ
๐ ๏ธ Stack: Clojure/HTMX (or Phoenix/LiveView), Stripe Connect, PostgreSQL ๐ Roadmap:
- MVP in 4โ6 weeks
- Beta with real events in Month 2
- Paid version live by Month 3
- Break-even by Month 6
- Event templates, white-labeling by Month 9
๐ [Slide 9] Competitive Landscapeยถ
| Platform | Fees | Direct Payout | Custom Checkout | Focus |
|---|---|---|---|---|
| Eventbrite | 6โ12% | โ | โ | Generic |
| Brushfire | 3โ6% | โ | Partial | Church |
| DIY Stripe Tools | 0โ3% | โ | โ | Devs only |
| Your Platform | 3% | โ | โ | Indie pros |
You compete on: simplicity, transparency, and direct payments.
๐ [Slide 10] Ask / CTAยถ
๐ฏ If you’re a potential partner:
- Let me run your next eventโI’ll help you onboard
- Early users get 0% fees for 3 months
๐ฉ If you’re an investor or advisor:
- I’m looking for 6 months of focus runway + intros
- Goal: 10 paying events by Month 4, scale from there
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